Audience

The audience are the users in our apps who may see your ad. Choosing the right audience can help you improve your ads' performance. There are 2 approaches when thinking about your audience:

Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about Ad Targeting or Custom Audience.

Broad Targeting: The system will find the best people without any pre-defined parameters. Just leave the targeting options blank and our intelligent algorithm will help you find potential customers that you are unaware of.

Ecomdy Ads Manager supports the following targeting dimensions:

If you are advertising an age-restricted product or service, or the content of your ad may not be suitable for younger users, it is especially important to use our targeting options.

Audience	Include	Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic, Shops Activity, Lead Generation, Business Account)
	Exclude	Exclude Lookalike or Custom Audiences
Demographics	Gender	Male, Female
	Age	13-17, 18-24, 25-34, 35-44, 45-54, 55+
	Location	Deliver to users based on their location: Country/Region, State/Province, City, and Designated Market Area/DMA (US Only)
	Language	Deliver to users based on app language
	Household Income	Deliver ads to users based on household income (US Only)
	Spending Power	Deliver ads to users based on the user’s purchase behavior through TikTok ads
Interests and Behaviors	Interests	Deliver to users based on their higher interaction with certain Interests. For example: "Gaming"
	Purchase Intent	Deliver to "in-market" users who are actively researching or purchasing one specific category of product or service. For example: "Travel Intent"
	Behaviors	Deliver ads based on the user's recent in-app Behavior such as interactions with videos or creators. Video behaviors include watching, liking, commenting, and sharing videos by category. For example: "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. For example: "Travel", "Sports"
	Hashtags	Deliver ads to users who have engaged with hashtags over the past 7 days