📄️ Bidding Methods
Bidding is an important part of the overall ad creation process. There are various types of bidding methods available that depend on your overall strategy and objectives.
📄️ Bidding Strategy
The Bid Strategy you select tells our system how to bid for you in the ad auction—by managing parameters like cost per result and budget utilization.
📄️ Learning phase
Learning Phase refers to the beginning period of ad delivery when the system continuously explores new customers to help the Ad group reach the most suitable audience. This is an important part of the ad delivery life cycle, as the data during this stage is used to train the system to help better optimize delivery, and offer the best performance.